Gateway of India, Mumbai (Before and during the Earth Hour) |
Earth Hour 2014 was observed across the globe on 29 March 2014.
Millions of people worldwide switched of their lights during the Earth Hour, between 8.30 pm and 9.30 pm local time, as part of an annual global environmental campaign to raise awareness about energy use and conservation.
Earth Hour, organised by the World Wildlife Fund for Nature (WWF), originated in Australia in 2007, so as to create awareness about carbon pollution. Since then, several countries have taken part in the initiative and is observed every year on the last Saturday of March.
India joined the Earth Hour movement in 2009 when "5 million Indians across 56 cities showed their support by switching off non-essential lights and saving approximately 1,000 MW of power in one hour," according to the Earth Hour India's website.